Alot of have people asked me how to do I get my listeners/audience back to my site?
Getting people to come back to a site, can be one of the hardiest things to do, what I like to do is drive my listeners back to the Web site so they can see Ads and affiliate links and maybe click on one. As broke podcasters we need to make money to pay for hosting or new equipment. Some people may not have that reason for driving traffic in this form but some want feedback in the form of comments, or like to look at stats. What ever the reason I decided to list ways you the podcaster, can drive traffic to your site and get them to come back.
Polls
Polls are a good way to get you announce to go to the site and come back. What I do on one of my podcasts is have polls once a month, and give announce the results and have them come back to vote on a new topic that may interest them. Highly effective.
Blog
Blogging and telling your audience a short snipit about the blog post also drives them to come back to the site to read about what you where talking about.
Summary
You may ask what do you mean? Well in WordPress you are able to have excerpts of the post with in the RSS feed called “Summary”(Found Under the Settings > Reading Menu), about 20% of podcast listens use a normal RSS reader, and having excerpts of the show notes suming the full post, forces a listener to click on the “Read more” button and bring them back to the site for the full show notes.
Extensive show notes
Extensive helps not only the listener but new listeners. Google and other search engines index your site daily and having extensive show notes makes your site more likely to get more traffic.
Copy and paste emails you receive, quote web pages you talk about on your show, and dictating your own words are all good ways to get traffic.
ID3 tags
No matter what program you use, your ID3 tags should always include your URL within the title, comment, and lyrics sections.
Images
This one I even missed when thinking of ways to get the listener to your Web site! Include the URL of your Web site with in the image! Let me ask you a question what is the one thing you look at when your listening to a podcast on a iPhone, ipod or mp3 player? The Album Art! So why not add some text to your image that includes a Web site URL.
You can also watermark your images on your post so your listener knows where he/she got the image if it is saved to there computer.
Contests
Nothing says Hey GO HERE like a contest.
Have your listeners comment on the podcast post to win, its easy as that.
Offer
Offer your listeners something that they cant get from the podcast, a game, Image, application, etc.
Tell
One of the most powerful ways you could ever do to get your listener to go to your Web site is to ask them and beg them.
Anywhere
And lastly anywhere your listeners can click or see your Web site URL will drive traffic to your Site.
If you have any more ideas, Please leave a comment below.
